European Commission > Energy > Intelligent Energy Europe

Yearly Appliance Energy Cost Indication (YAECI)

Project brief
Key action: Equipment and products
Status: Ongoing
Coordinator: Rebecca van Leeuwen-Jones
NL Agency, Netherlands
E-mail: rebecca.vanleeuwen@agentschapnl.nl
Tel: +31 88 602 2240
Partners: Austrian Energy Agency (AEA), Austria
ENERGY INSTITUTE "HRVOJE POZAR" (EIHP), Croatia
SEVEn, The Energy Efficiency Center, Czech Republic
BIO Intelligence Service (BIO IS ), France
Oeko-Institut e.V. - Institute for Applied Ecology ('Oeko-Institut), Germany
Projects in Motion (PIM), Malta
NL Agency (ANL), Netherlands
Uneto-VNI, Netherlands
Energia e Ambiente da ArrĂ¡bida (ENA), Portugal
Energy Research and Modernising Institute (ICEMENERG), Romania
Building and Civil Engineering Institute ZRMK (GI ZRMK), Slovenia
ESCAN, S.A. (ESCAN), Spain
Website: http://www.appliance-energy-costs.eu
Benefits: By providing information by retailers about yearly energy costs of appliances to the consumers, these are stimulated to buy more EE cost effective types, the retailers themselves benefit from usually higher margins of new (more EE) products and manufacturers are stimulated to boost further products.
Keywords: energy efficient appliances, energy cost information, green purchasing
Duration: 20/03/2012 - 19/03/2015
Budget: EUR 1 488 954 (EU contribution: 75%)
Contract number: IEE/11/843/SI2.615934

Summary

YAECI provides customers with information at the point of sale on the yearly energy cost of products with an energy label (cold appliances, washing machines, dishwashers, dryers, air-conditioners and televisions) to stimulate the uptake of affordable efficient products. The EU energy label currently provides the consumer with information on the energy efficiency, energy consumption and several other energy-related aspects. However, the energy label lacks information on an important purchase criterion: the (yearly) energy costs. A product that is initially somewhat more expensive can in fact work out to be cheaper in the long run due to lower annual running costs. The proposed action complements the EU energy label by providing yearly energy costs, the "Energy Indicator" for products at the point of sale, i.e. in shops and on websites of retailers. The revised Energy Label Directive already requires suppliers and retailers to indicate the energy class of the product when providing information on specific models, e.g. price or energy- related aspects. The "Energy Indicator" could be added to a website, and in a shop a separate sign could be placed next to the EU energy label.

Results
  • Indication of yearly energy costs at point of sale and in web shops by a number of retailers/(web)shops which can serve as "YAECI frontrunners" in each of the participating countries. Participation of 10 to 15 retailers in each participating country (individuals retailers or chains).
  • Increased market share of energy efficient products at participating retailers, resulting in 24.644 toe/year primary energy savings (approx. 15% coverage of sales of refrigerators, freezers washing machines, dish washers, dryers, air conditioners and televisions leading to an average energy efficiency improvement in these categories of approx. 15%).
  • In each country at least 75 % of the participating retailers should want to continue and a same number of new retailers should want to join after the project. Stakeholders should show interest to participate in the follow up and/or suggest improvements.
  • In each participating country, a YAECI follow up business plan of a leading stakeholder should be established in cooperation with other relevant (national) stakeholders.

Lessons learnt
  • It proved more effective to gather the product data via a sub-contractor. This was not foreseen in the original planning. Asking the individual countries to get the relevant data from suppliers would have been much more cumbersome and time consuming. It is important to have control over the information submitted and sharing of experiences amongst the YAECI member countries proved to be valuable.
  • There is a lack of awareness regarding energy efficiency amongst retailers. Training of staff proved necessary and cooperation with the retailers is slow. Marking of products is not always the same throughout Europe (GTIN issue). How to manage relationships with retailers is somewhat challenging. Retailers are most competitive amongst each other. Most retailers recognized the YAECI database as a useful tool to support the sales of energy efficient products and proper labelling.
  • For consumers, the main lesson learnt was that it is important to keep messages simple. The price of appliances remains important and thus consumers do find the information about how much products consume in energy most useful.
 

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