European Commission > Energy > Intelligent Energy Europe

Attaining Energy Efficient Mobility in an Ageing Society (AENEAS)

Project brief
Key action: Energy-efficient transport
Status: Closed
Coordinator: Siegfried Rupprecht, Matthias Fiedler
Rupprecht Consult - Forschung & Beratung GmbH, Germany
E-mail: m.fiedler@rupprecht-consult.eu
Tel: +49 221 60 60 55 22
Partners: Salzburg AG für Energie, Verkehr und Telekommunikation, Austria
ZGB Zentrum für Generationen & Barrierefreiheit, Austria
AGE- the European Older People's Platform , Belgium
Odense Kommune, Denmark
European Metropolitan Transport Authorities, France
Green City e. V., Germany
Landeshauptstadt München, Germany
Münchner Verkehrsgesellschaft mbH (MVG), Germany
The Regional Environmental Centre for Central and Eastern Europe, Hungary
Urząd Miasta Krakowa, Poland
Ayuntamiento de Donostia-San Sebastián, Spain
Website: http://www.aeneas-project.eu
Benefits: Integrated mobility management and training concepts developed and applied in 5 cities, addressing the growing target group of citizens 50+; exchange with other cities and organisations via dedicated training workshops
Keywords: Demographic change, mobility management, soft measures, public transport, walking, cycling, exchange experiences
Duration: 01/08/2008 - 31/05/2011
Budget: EUR 1 863 369 (EU contribution: 75%)
Contract number: IEE/07/674/SI2.499208

Summary

The EU population aged 50+ is expected to increase from 35% to 49% between 2005 and 2050. While in the past, walking and public transport have been the most important modes among older people, currently there are strong shifts towards the private car which are expected to increase further in the future. In other words: Europe is challenged with a car generation growing old. This will have massive negative impacts on energy-efficiency in urban transport. At the same time, sustainable travel options lack appropriateness to older people’s needs and wishes. Not all barriers are related to vehicles and infrastructure. Alternatives to the private car are often perceived as unattractive or not suitable, or people simply do not know how to use them properly even though this is hard to admit. AENEAS addressed these “soft issues” to attain a shift towards more energy-efficient modes. It promoted awareness & marketing campaigns, training sessions, events and guided tours, dedicated to specific market segments, e.g. car drivers at retirement age or public transport users aged 80+. AENEAS also invested in exchanging knowledge among practinioners and trained public transport operators.

Results
  • AENEAS was the first IEE project addressing the challenges of urban mobility in an ageing society. It succeeded to raise awareness on these challenges not only on the local level but received also a lot of attention on the European level. About 80.000 persons have been reached by travel campaigns, more than 3.000 senior citizens received travel training and 40.000 participated in mobility days, workshops, guided walking & cycling trips and other dedicated AENEAS events.
  • Evaluation (~ 2.300 questionnaires) revealed that participants in AENEAS schemes intend to use the private car less often (17%, both drivers and passengers), to walk (30%) and bicycle (27%) more and to use public transport more frequently (30%). Thus the project contributed to increase the share of energy-efficient mobility (walking, cycling, public transport, carsharing,…) among older people. This saved about 4.400 MWh fossil energy annually, equavalent to 1.050 tons of CO2 emissions.
  • In addition the consortium organised a series of training workshops for mobility & transport practitioners with over 200 participants and created a Europe-wide "Good Practice Exchange Ring".
  • For further dissemination and uptake by other cities and public transport operators AENEAS developed toolkits for passenger and bus driver training as well as 60 good practice examples and an implementation guide, all available on the AENEAS website.

Lessons learnt
  • Public transport operators are not always aware of the emerging challenges and do not see a need for training or marketing measures.
  • Involving multipliers as well as peer-to-peer approaches proved to be successful to reach senior citizens - of which the 75+ were easier to reach than the “young old” (50-75 years old).
  • Working with older citizens requires good communication skills and patience.
 

Staying Mobile - Implementation Guide
(PDF, 5213 kB)
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